Privacy Policy

Effective 18 August 2026 · [LEGAL ENTITY NAME], Evanston, Illinois
The short version. We collect what we need to match you with a coach and nothing else. We do not sell your personal information and we never will. Your essays are visible only to you and your coach, and your coach is contractually barred from sharing or reusing them. Email us and we'll show you everything we hold, correct it, or delete it.

What we collect

CategoryWhat it includes
Contact detailsName, email, target schools, where you are in the application process, timezone.
Account and booking dataSessions booked, coach assigned, messages sent through the platform, session notes and recaps.
Payment dataHandled entirely by Stripe. We never see or store your card number. We retain the amount, date and a payment reference.
Coaching contentEssays, resumes, recommendation drafts and other application materials you choose to share with your coach.
Session recordingsOnly where every participant has consented at the start of the session.
Technical dataIP address, browser type, pages visited, and any campaign parameters in the link you arrived from.
Coach applicantsAdditionally: school email for enrolment verification, work-authorisation status, test scores, and tax details required to pay you.

Who we share it with

We do not sell your personal information, and we do not share it for cross-context behavioural advertising.

Do Not Track

Some browsers send a "Do Not Track" signal. There is no accepted industry standard for how to respond to one. [CHOOSE ONE — We honour DNT signals and disable analytics for visitors who send one. / We do not currently respond to DNT signals.]

Third-party tracking across other sites

[CHOOSE ONE — We do not permit third parties to collect personally identifiable information about your activity across other websites. / We use (ANALYTICS TOOL), which may collect information about your visits across other sites that use it.]

Reviewing, correcting and deleting your information

Email [email protected] and we will show you what we hold, correct anything wrong, or delete it. We aim to respond within 30 days. Deleting your coaching content may end an active engagement, and we'll tell you before we do it.

How long we keep things

DataRetention
Contact and booking records[3] years after your last session
Coaching content (essays, drafts)Deleted [90] days after your engagement ends, or sooner on request
Session recordings[90] days
Recording consent logsAs long as the recording itself
Tax and payment recordsAs long as the IRS requires
A note on sensitive information. MBA essays routinely discuss health, religion, ethnicity, sexual orientation, political views and family circumstances. We treat everything in your coaching content as sensitive: it is visible only to you and the coach you are working with, your coach is contractually barred from sharing or reusing it, we never use it as a marketing example, and we delete it on request. If you would rather not put something in writing, tell your coach on a call instead.

If you're outside the United States

We are a US company and your data is processed in the United States. If you are in the UK or European Economic Area, you can ask us to access, correct, delete or export your data, or to stop processing it — email [email protected] and we will respond within 30 days.

Children

Our service is intended for graduate-programme applicants and is not directed at anyone under 16. We do not knowingly collect information from children.

Security

Payments run through Stripe and we never hold card data. Access to coaching content is limited to you and your assigned coach. If we ever become aware of a breach affecting your data, we will notify you as required by the breach-notification law of your state.

Changes to this policy

We'll post material changes on this page with a new effective date, and email registered users before they take effect.

Contact

[email protected] · [POSTAL ADDRESS]